West Chester, Pennsylvania – November 13, 2026 – MakeAndUpdate, a one-person web design studio based in West Chester, Pennsylvania, just rolled out GPT Business, a service that helps small businesses claim their business in ChatGPT and set up and manage a ChatGPT Business workspace for their team. It follows OpenAI’s November 10, 2026 launch of Businesses in ChatGPT, a beta that lets a company claim and manage its profile through a new tool called Business Hub.
“This service is intended for businesses that want to use ChatGPT individually or across a team but do not have a dedicated IT department or an employee responsible for managing the workspace,” said Nicholas Cabel, MakeAndUpdate’s founder.
Everything is set up under the client’s business, the client keeps ownership-level access and pays OpenAI directly for any subscription, and MakeAndUpdate only charges for its own setup and management; it does not resell OpenAI subscriptions.
Small Business AI Adoption Is Growing, and So Are the Problems:
AI is showing up in more and more small businesses, but picking a tool and actually managing it across a team are two very different jobs. The U.S. Chamber of Commerce’s 2026 Empowering Small Business report, published October 2, 2026, puts it at 66% of U.S. small businesses using AI now, compared with 23% back in 2023, and 95% of the ones using it are working on employee skills, with 47% doing on-the-job training.
What OpenAI Launched: Businesses in ChatGPT and Business Hub
OpenAI introduced Businesses in ChatGPT in beta on November 10, calling it a new way for businesses to connect with the 1.2 billion people who use ChatGPT each week. Through Business Hub, a company can claim its business in ChatGPT and, once verified, update its details, add product feeds, and see insights such as mentions and website clicks. For now, local stores and restaurants can only claim a U.S. listing that already exists, and OpenAI’s help center says claiming a profile does not change its visibility in ChatGPT.
ChatGPT Business is different; it is OpenAI’s paid plan that gives a company one shared workspace with administrative controls, member roles, and centralized billing. OpenAI states that it does not use ChatGPT Business workspace data to train its models.
What neither one comes with is somebody to run it. The owner is still the one who has to claim and verify the business, configure the workspace, manage who has access, and keep the subscription going. OpenAI’s help center says the admin who claims a business can grant an agency access to manage it, which is the role MakeAndUpdate takes.
“I see a lot of small teams already using ChatGPT, but on a mix of personal accounts on the free plan, with a lot of blind shooting to get the right answer and giving up when the model can’t answer your question, commonly due to a lack of clarity,” said Cabel. “A business workspace fixes that, and we can fix that, but somebody still has to be there to help. I would rather the owner spend that time running the business than try to manage more than they can handle. That’s where we come in.”
What MakeAndUpdate Handles:
“With Business Hub we get the claim ready, walk the owner through OpenAI’s verification one step at a time, and then we keep the profile current so it doesn’t just sit there going stale,” said Cabel. “With the workspace, we sit down with the owner, create it, sort out who gets administrative access and go through the settings before a single employee is added, then we bring the team on and leave written notes on how it was all set up. And when the prompting goes on and the answers aren’t what they wanted, we can correct it and get them the output they desired, whether it be for ads, emailing, automation of daily tasks or more.”
The client decides who gets access and how the company is going to use ChatGPT; MakeAndUpdate just carries out the administrative work that was agreed on and does not take ownership of the profile or the subscription.
Before anything gets set up, MakeAndUpdate goes over what the team needs and gives a fixed quote for its own services, and OpenAI’s subscription charges stay separate and get billed straight to the client. Custom website chatbots, AI integrations, and automation projects are separate services as well.
Independent Service, Direct Client Ownership:
Additional information about the service is available at: https://makeandupdate.com/services/gpt-business/
About MakeAndUpdate:
MakeAndUpdate is an independent web design and development studio founded in 2026 by Nicholas Cabel in West Chester, Pennsylvania. The studio builds and maintains WordPress, Shopify, and custom-coded websites for small businesses throughout the Greater Philadelphia area, Pennsylvania, New Jersey, and Delaware, as well as remote clients.
As a one-person studio, MakeAndUpdate works directly with each client, from initial planning through development and ongoing support. Its services include website design, technical SEO, website maintenance, and AI integration.
MakeAndUpdate is a BBB Accredited Business and has pledged 10% of its project revenue to THON, Penn State’s student-run philanthropy supporting Four Diamonds and families affected by childhood cancer.
Media ContactCompany Name: MakeAndUpdateContact Person: Nicholas CabelEmail: Send EmailPhone: 4843675122Address:1442 Pottstown Pike Unit #3197City: West ChesterState: PACountry: United StatesWebsite: https://makeandupdate.com
