Coherent Market Insights published a report, titled, the global Patient Support Programs (PSP) Market is estimated to be valued at USD 22.70 billion in 2025 and is expected to reach USD 68.95 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 17.2% from 2025 to 2032.
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Global Patient Support Programs (PSP) Market Key Takeaways
According to Coherent Market Insights (CMI), the global patient support programs (PSP) market size is anticipated to expand more than 3X, growing from USD 22.70 Bn in 2025 to USD 68.95 Bn by 2032.
The target industry will likely register a robust CAGR of 17.2% during the forecast period.
Based on service type, medication adherence support segment is expected to account for around USD 5.13 Bn by 2025.
By therapeutic area, oncology segment is projected to account for nearly one-third of the global patient support programs (PSP) market share in 2025.
Based on age group, pediatric segment is expected to hold a prominent market share of about 43.4% in 2025.
As per Coherent Market Insights’ latest patient support programs (PSP) market analysis, North America is set to dominate the global industry during the forecast period. It will account for nearly 2/5 share of the global market in 2025.
Asia Pacific patient support programs (PSP) market is poised to record fastest growth during the assessment period.
Rising Emphasis on Patient-Centric Care Spurring Market Growth
Coherent Market Insights’ new patient support programs (PSP) market report highlights prominent factors driving the industry’s growth. One such factor is the growing focus on patient-centric care.
The healthcare industry is transitioning towards models that prioritize patient outcomes while reducing overall costs. PSPs align perfectly with this trend by empowering patients, improving adherence, and reducing costs.
Leading industry players are striving to develop PSPs tailored to individual patient needs and preferences. For instance, Allergan Aesthetics introduced the AA Signature Program at IMCAS 2025 in response to rising demand for patient-centric aesthetic solutions.
Similarly, in April 2025, Solace raised $60 million in Series B funding to expand its healthcare advocacy platform. This growing emphasis on patient-centric care is expected to boost growth of the patient support programs (PSP) market growth.
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High Implementation Costs and Regulatory Challenges Restraining Market Growth
The future patient support programs (PSP) market outlook looks bright, owing to rising popularity of patient-centric care. However, high implementation costs and complex regulatory frameworks might limit market growth to some extent.
Stringent data protection laws like HIPAA and GDPR restrict how patient data is collected and shared. These regulations pose challenges for scalability of digital PSPs across different regions, thereby limiting the overall patient support programs (PSP) market demand.
Developing and maintaining robust PSPs, including mobile apps and logistics for medication delivery, requires significant investment. This becomes a barrier for many small to mid-sized pharma and biotech companies to implement such programs effectively.
Growing Prevalence of Chronic Diseases Creating Growth Opportunities
The global incidence of chronic diseases like cancer, diabetes, and cardiovascular disease is increasing significantly. These medical conditions require long-term treatment and support, thereby creating demand for patient support programs.
PSPs have the tendency to help individuals navigate the complexities of these chronic conditions, manage symptoms, and adhere to long-term treatment plans. They can significantly improve health outcomes, making them valuable in modern healthcare settings. Thus, rising cases of chronic diseases globally will likely create growth avenues for industry players.
Impact of Artificial Intelligence (AI) on the Patient Support Programs (PSP) Market
Artificial Intelligence (AI) is becoming integral to PSPs, enabling hyper-personalized patient experiences. AI-powered tools like chatbots and virtual assistants provide medication reminders, answer patient queries, and offer tailored health insights. This personalization enhances patient engagement and adherence to treatment plans.
A notable example of AI-driven personalization in patient support programs (PSPs) is Phil, Inc. The company uses AI to personalize and streamline the prescription management experience. This growing adoption of AI technologies in PSPs is expected to contribute to market expansion.
Emerging Patient Support Programs (PSP) Market Trends
A key growth-shaping trend in patient support programs (PSP) market is the expansion of telemedicine and remote patient monitoring. These advancements allow patients to receive care from the comfort of their homes. They can help to improve patient outcomes as well as address healthcare accessibility challenges.
Adoption of digital therapeutics in PSPs is expected to play a key role in fostering patient support programs (PSP) market growth. These solutions, including connected devices and personalized coaching, offer evidence-based interventions through software applications. They can support patients in managing chronic conditions as well as promoting behavioral changes, leading to better health outcomes.
Personalization trend is having a profound impact on patient support programs (PSP) market revenue growth. Patients in the contemporary world are increasingly seeking personalized care that addresses their unique needs and preferences. This is where PSPs step in, offering this individualized approach through tailored support, education, and resources.
Rising focus of companies to succeed in the highly competitive healthcare industry is also positively impacting the patient support programs (PSP) market value. Many drug manufacturers are investing heavily in PSPs to ensure product uptake as well as improve patient outcomes and differentiate their therapies in competitive markets.
Leading patient support program (PSP) providers are constantly adapting to address the broader physical, emotional, and social aspects of living with chronic diseases. They offer emotional support, counseling, and resources for navigating determinants of health.
Analyst’s View
“The global patient support programs (PSP) market is poised to record robust growth, owing to rising prevalence of chronic diseases, increasing emphasis on patient-centric care, and the ongoing introduction of new PSPs designed to support personalized treatment approaches,” said Ghanshyam Shrivastava, senior analyst at Coherent Market Insights.
Current Events and Their Impact on the Patient Support Programs (PSP) Market
Event
Description and Impact
Global Drug Pricing Reforms (2024-2025)
Rise of Rare and Specialty Therapies
Integration of Generative AI in PSP Platforms
Competitor Insights
Key companies in patient support programs (PSP) market research report:
– Novartis
– Roche
– Merck & Co.
– Pfizer
– Sanofi
– Johnson & Johnson
– AstraZeneca
– AbbVie
– GSK (GlaxoSmithKline)
– Eli Lilly and Company
– Amgen
– Bristol-Myers Squibb
– Bayer
– Biogen
– Takeda Pharmaceutical Company
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Key Developments
In January 2025, Allergen Aesthetics launched the new AA Signature Program, aimed at redefining patient-centric, multimodal treatment plans. This innovative program focuses on optimizing patient outcomes through personalized treatment planning. It is designed to help the company meet the growing demand for personalized, patient-centric aesthetic solutions.
In August 2024, Pfizer Inc. introduced a new digital platform called ‘PfizerForAll’ aimed at simplifying access to healthcare across the United States. This platform is designed to support millions of Americans affected by common illnesses such as migraine, COVID-19, and flu, as well as those seeking adult vaccinations for preventable diseases like RSV and pneumococcal pneumonia.
In February 2024, Sanofi introduced the global program ‘Cancer & Work: Acting Together’ to support its employees diagnosed with cancer and other critical illnesses. The new program will cover all Sanofi employees working globally if they are diagnosed with cancer or other chronic diseases.
In January 2024, Eli Lilly and Company revolutionized patient-centric care with the launch of LillyDirect. It is a new end-to-end digital healthcare platform for patients in the United States living with migraine, obesity, and diabetes. LillyDirect provides disease management resources, including tailored support, access to independent healthcare providers, and direct home delivery of select Lilly medicines.
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