SAINTE-JULIE, Quebec – June 8, 2026 – As consumer demand for transparency, quality, and traceability continues to reshape the coffee industry, 94 Celcius is strengthening its position as a leading Canadian specialty coffee company through an approach that combines scientific rigor, ethical sourcing, and innovative coffee processing.
Founded in 2017 by biochemist and pharmacologist Marc-Alexandre Emond-Boisjoly, 94 Celcius has built a reputation as a specialty coffee roaster in Canada, sourcing exceptional coffees from some of the world’s most respected producers while maintaining a relentless focus on roasting precision. Operating from its roasting facility near Montreal, the company serves consumers, cafés, restaurants, and retailers across Canada and internationally.
Unlike traditional commodity coffee, specialty coffee emphasizes quality at every stage of production, from cultivation and harvesting to processing, roasting, and brewing. The company works directly with producers in countries including Colombia, Ethiopia, Ecuador, Bolivia, Guatemala, Costa Rica, and Mexico, often featuring limited micro-lots and experimental fermentations rarely available to Canadian consumers.
“Coffee is one of the most complex agricultural products in the world,” said founder Marc-Alexandre Emond-Boisjoly. “Our goal is to honor the work of exceptional producers by applying scientific precision throughout the roasting process while making specialty coffee more accessible and enjoyable.”
Over the past several years, 94 Celcius has become known for offering a diverse portfolio that ranges from approachable everyday coffees to highly sought-after varieties such as Gesha, Sidra, and Pink Bourbon. The company also features cutting-edge processing methods including anaerobic fermentation, thermal shock, carbonic maceration, and co-fermentation techniques.
The company’s scientific approach to roasting stems from Emond-Boisjoly’s background in biochemistry and pharmacology, bringing a level of analytical rigor that distinguishes 94 Celcius within the specialty coffee industry. Every coffee is roasted to highlight the producer’s work while maximizing clarity, sweetness, balance, and origin character.
Today, coffees roasted by 94 Celcius are served through more than 250 retail and foodservice locations across Canada and internationally. The company’s growing reputation has also been supported by collaborations with producers recognized throughout the global specialty coffee community.
In addition to its commitment to quality, 94 Celcius emphasizes sustainability and responsible sourcing practices. A significant portion of its annual coffee purchases comes from women producers, while ongoing efforts focus on reducing waste, supporting long-term producer relationships, and improving transparency throughout the supply chain.
As specialty coffee continues to evolve, 94 Celcius remains committed to discovering exceptional coffees, supporting innovative producers, and sharing unique coffee experiences with consumers seeking something beyond conventional coffee offerings.
About 94 Celcius
94 Celcius is a specialty coffee roaster based in Sainte-Julie, Quebec, Canada. Founded in 2017 by Marc-Alexandre Emond-Boisjoly, the company sources and roasts traceable coffees from leading producers around the world. Combining scientific expertise with artisanal roasting, 94 Celcius offers a curated selection of specialty coffees for consumers and wholesale partners throughout Canada and internationally.
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Media ContactCompany Name: 94 celciusContact Person: Marc-Alexandre Emond-BoisjolyEmail: Send EmailCountry: CanadaWebsite: 94celcius.com
