New York – June 13, 2025 – Daisy and !, the footwear game changer born from a moment of everyday inspiration, announces its official U.S. launch of its revolutionary convertible heel collections – empowering you to reclaim confidence, comfort, and free of choice in every step.
A Story from Real-Life Frustration
The brand story can trace back to an event that forced founder Daisy into a dilemma:
“I was rushing to a black-tie gala, too tired to risk driving in heels but too stubborn to sacrifice elegance. A friend who never wore heels ended up suffering all night. We had to swap shoes during the event, and suddenly, the lightbulb moment hit: What if I don’t have to choose?”
Engineered for Every American Lifestyle
Daisy and !’s 1-Second Switch System lets you switch between stilettos, block heels, or flats seamlessly. Each set includes:
2-3 convertible heels (stiletto/flat/block)
Safety-lock technology
Ergonomic arch support
Eco-conscious materials
Style That Fits to Your Day
Designed for dynamic American lives:
Commute Confidently: Drive in flats, attend meetings in heels.
Parent Life: Playground-ready flats → date-night stilettos.
Travel Light: One pair = 3 looks (no suitcase chaos!).
Innovite Design: Customizable heel heights for any preference.
Unexpected Impact: Stories That Fuel Us
Beyond convenience, Daisy and ! has sparked emotional connections. One customer shared: “I never imagined wearing high heels outside professional settings. That changed when I was out shopping and taking photos with friends. After hours of walking in discomfort, I instantly realized the significance and convenience of convertible heels. The moment I detached the heel to switch to flats, I was overcome with an overwhelming sense of relief and freedom. Now, I no longer need to carry spare shoes when heading to evening events — it’s revolutionary.” Daisy reflects: “We are not just selling shoes. We are unlocking moments of joy people thought were lost.”
Sustainability Woven into Every Step
By replacing entire shoe purchases with convertible heels, Daisy and ! reduces waste by 60% vs. traditional heels. Environmental friendly materials and carbon-neutral structures contribute to our eco-conscious values.
Availability
Shop the collections at daisyand.com, with exclusive early access for U.S. newsletter subscribers.
About Daisy and !
Step. Switch. Spark
Founded in 2023, the founding team are from various universities in the US, the UK and other countries, aiming to offer more care and strength to modern society.
Media ContactCompany Name: Daisy and !Contact Person: DaisyEmail: Send EmailCountry: United StatesWebsite: daisyand.com
