Athleisure Company Announces Rebrand and New Loungewear, Activewear, and Workout Apparel

April 05 15:36 2021
Kick Ass Workouts, the fitness brand, accessories and apparel manufacturer, and online retailer based in the United States, is now Kickass Athleisure.

Looking good and feeling good has become a struggle for many, especially when the pandemic hit the country. Keeping a positive attitude, the daily hustle, and proper health habits are a challenge. Rising to this challenge is the fitness brand Kickass Athleisure, which recently announced its expansion from Kick Ass Workouts into two divisions, namely Kickass Athleisure and Kick Ass Workouts. Kickass Athleisure now has the equipment, apparel, and technology to get everyone moving and reach their ideal fitness levels.

From day one, Kickass CEO Keren Swanson’s vision is to make everyone’s fitness journey simple, holistic, and fun. Kickass Athleisure inspires individuals to power on and lead a healthier holistic lifestyle. The expansion focuses on helping Kickass fans align their “Mind, Body, and Spirit.” The Kickass team motivates individuals to power on and conquer their goals.

Kickass COO Richard Lloyd mentors the importance of keeping a Kickass mentality by prioritizing mental health and time management. “Kickass Athleisure is about balance and living a life well-lived. We encourage perseverance, stress relief, and improving mental fortitude while appreciating the moment.”

Kick Ass Workouts remains focused on physical training and fitness programs. From hardcore bodybuilders to casual gym-goers, the “Body” focuses on the fitness journey and performance aspects. Kickass is expanding its product offering by adding a fitness app for a comprehensive personal training experience. This app will be available on both Apple and Android and will integrate with the other apps and devices, including the Apple Watch, Apple Health, Fitbit, MyFitnessPal, Facebook, and Withings. “The addition of our new Kick Ass Workouts™ fitness app is a game-changer in modern personal training, offering a truly personalized experience to keep you on track,” said co-founder and company CMO Daniel Casas.

Keren inspires a fitness journey utilizing lifestyle design, “When people look good, they feel good, and when they feel good, they’re ready to take on the challenges of the day.” We promote emotional stability and encourage our fans to view exercise as a release and focus on positivity and staying connected to inner peace. Keren’s Spirit says self-love isn’t selfish.

To browse and shop Kickass Athleisure apparel and fitness services, be sure to visit

For Kickass Athleisure wholesale inquiries, contact [email protected]

About Kickass Athleisure

Kickass Athleisure is a fitness brand, accessories and apparel manufacturer, and online retailer based in the United States, supported by its fans and customers in over 100 countries. Created in 2019 by Keren Swanson and Daniel Casas, Kickass has grown from being a 1-on-1 personal training service into a global fitness company. This growth comes from a devotion to producing practical performance gear, innovative activewear, and trend-setting loungewear.

Media Contact
Company Name: Kickass Athleisure
Contact Person: Richard Lloyd
Email: Send Email
Phone: 407-845-1946
Country: United States