The enterprise video market is expected to grow from USD 23.8 billion in 2024 to USD 35.8 billion in 2029 at a Compound Annual Growth Rate (CAGR) of 8.6% over the course of the forecast period.
Strict adherence to regulatory authorities and government-led reporting standards across verticals and regions, the desire to move from on-premises deployment to cloud-based solutions, the need for user experience centricity to be prioritized across verticals, organizations, and regions globally, as well as digitalization and automation, are anticipated to propel the growth of the global enterprise video market.
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The services segment will record a higher CAGR under offerings during the forecast period.
In the global enterprise video market, the services segment is pivotal in offering support, maintenance, and consulting services to businesses using video solutions, which are covered broadly under professional and managed services. These services encompass installation, configuration, troubleshooting, and training to ensure seamless operation and optimal utilization of video platforms. For instance, a company providing enterprise video solutions may offer on-demand technical support to assist clients in resolving issues promptly, enhancing user experience, and maximizing the value derived from their investment in video technology. This proactive approach to service provision contributes to customer satisfaction and long-term partnerships in the enterprise video market.
Based on Solutions, video conferencing holds the largest share of Enterprise video market during the forecast period.
Video conferencing solutions are integral in the global enterprise video market, facilitating real-time communication and collaboration among remote teams and stakeholders. These solutions enable users to conduct virtual meetings, share content, and interact face-to-face from different locations, enhancing productivity and efficiency in business operations. For instance, a multinational corporation may utilize a cloud-based video conferencing platform to host cross-border meetings, enabling geographically dispersed teams to collaborate seamlessly and make informed decisions. Such solutions streamline communication workflows, reduce travel costs, and foster agile decision-making processes, driving the adoption of video conferencing technologies across diverse industries.
By region, Asia Pacific will record the highest CAGR during the forecast period.
The Asia Pacific Enterprise video market is experiencing robust growth driven by regulatory reforms, technological innovation, and changing consumer behaviors. Countries like Australia, Singapore, and India have progressive regulatory frameworks promoting competition and innovation. The affordability and ease of enterprise video deployment would be the major driving factors for adopting cloud technologies. The increasing trend toward cloud-based solutions is expected to trigger the high growth of the Enterprise video market in this region. The rising adoption of various technologies, such as edge computing, IoT, NLP, and DRM, is expected to drive the need to store and process real-time data locally, thus increasing the demand for reliable and efficient Enterprise video market solutions. The increasing investments from private sectors, robust government support, and availability of a vast population drive the growth of new and emerging technologies in the region, especially in Australia & New Zealand, Singapore, China, Japan, and India.
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Unique Features in the Enterprise Video Market
Enterprise video platforms are designed with robust security measures, including end-to-end encryption, access control, SSO (Single Sign-On), and compliance with industry regulations (e.g., HIPAA, GDPR, SOC 2). These features ensure sensitive business communications and content are protected from unauthorized access and meet legal requirements.
Unlike consumer platforms, enterprise solutions offer deep integrations with business-critical tools like Microsoft Teams, Zoom, Slack, Salesforce, SharePoint, and LMS systems. This allows seamless workflows where video can be embedded, shared, and interacted with directly within existing enterprise ecosystems.
Enterprise platforms are optimized for large-scale deployments, supporting thousands of simultaneous users across global offices with CDN (Content Delivery Network) support for smooth delivery. This ensures consistent performance across different regions and bandwidth conditions.
These platforms provide granular analytics on video usage, engagement metrics (like watch time, drop-off points), viewer behavior, and team productivity. This data helps organizations refine communication strategies, training programs, and internal content effectiveness.
Major Highlights of the Enterprise Video Market
The enterprise video market has experienced significant growth in recent years, driven by the rise in remote work, digital transformation initiatives, and increasing reliance on video-based communication. Organizations are adopting video solutions for training, collaboration, marketing, and corporate communication at an unprecedented rate.
The move toward hybrid and remote workforces has made video a cornerstone of internal communication. Enterprises now rely heavily on asynchronous and live video for town halls, team updates, onboarding, and knowledge sharing, enabling greater flexibility and reach.
Enterprise video is playing a critical role in employee training and professional development. Companies are leveraging on-demand video libraries, interactive training modules, and learning management system integrations to improve workforce upskilling and compliance training.
Security, scalability, and reliability have become top priorities. Organizations need platforms that can secure sensitive data, scale globally, and integrate easily with existing enterprise systems. These requirements are driving innovation and competition among vendors.
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Top Companies in the Enterprise Video Market
Major vendors in this market are based in North America, Asia Pacific, and Europe. Some of the key players operating in the Open banking solutions market are – Microsoft (US), Zoom (US), Google (US), IBM (US), Avaya (US), and AWS (US) among others. These companies have strengthened their positions in the market by implementing a variety of growth tactics. To increase their market share in Open banking solutions, they can do things like product launches, agreements, collaborations, mergers and acquisitions, and the creation of new products.
Microsoft
Microsoft is one of the leading players in the technology domain, developing and supporting a wide range of software, hardware, devices, and services for businesses and individuals. The company has a comprehensive product portfolio that offers products related to operating systems, collaboration solutions, cloud-based solutions, productivity applications, business solutions, server management, and gaming solutions. Microsoft also provides cloud-driven support and consulting services. Microsoft has started giving technology-driven solutions in recent times as well. With such a broad portfolio and offerings, Microsoft caters to customers’ business needs in more than 190 countries around the globe.
Microsoft is a leading provider of enterprise video solutions, offering a comprehensive suite of tools and platforms to support businesses’ communication and collaboration needs. With offerings like Microsoft Stream, Teams, and SharePoint, Microsoft enables organizations to securely stream, share, and manage video content within their existing productivity ecosystem. Their focus on integration, security, and user experience positions them as a critical player in the rapidly evolving enterprise video market.
Google
Google offers a robust suite of enterprise video solutions, including Google Meet and Google Workspace, to facilitate seamless video conferencing, collaboration, and communication within organizations. These tools provide high-quality video and audio capabilities and features like screen sharing, real-time document collaboration, and integration with other Google productivity tools. With a user-friendly interface and scalable infrastructure, Google’s offerings cater to the diverse needs of businesses, driving innovation and productivity in the enterprise video market.
Google’s core products and platforms include Android, Chrome, Gmail, Google Drive, Google Maps, Google Play, Search, and YouTube; each product has over one billion monthly active global users. The company also offers solutions and services for video streaming, platforms, and support from other offerings by players. Google provides productive tools that help with enterprise videos, streaming, content management, collaboration, design, and execution. Solutions provided by Google, such as Google Meet, offer them an edge in the video market.
Zoom
Zoom Video Communications, Inc., commonly known as Zoom, is a U.S.-based technology company that provides video conferencing, online meetings, chat, and cloud-based communication services. Founded in 2011 by Eric Yuan, Zoom gained widespread popularity for its ease of use, reliability, and scalability, becoming especially prominent during the COVID-19 pandemic when remote work and virtual meetings surged.
IBM
IBM (International Business Machines Corporation) is a leading American multinational technology and consulting company headquartered in Armonk, New York. Founded in 1911, IBM is one of the world’s largest technology firms, with a history of innovation in hardware, software, and services.
Avaya
Avaya is a U.S.-based multinational technology company specializing in business communications and collaboration solutions. Headquartered in Durham, North Carolina, Avaya has a long history of providing communications technology to enterprises, with a focus on voice, video, messaging, and customer experience.
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