SERGEANT® Launches New Direct-to-Consumer Website to Deliver Outdoor Sporting Goods & Apparel Products and Meet Increased Demand Created by Pandemic

September 13 18:26 2021
SERGEANT® Outdoor Products Available at

As consumers increasingly turn online for their outdoor sporting goods and apparel needs during the COVID-19 pandemic, SERGEANT® today announced the launch of a new website at, its latest direct-to-consumer offering where shoppers can order an assortment of rugged, reliable, and trusted outdoor products from SERGEANT.

As more and more consumers are spending time outdoors and using ecommerce channels to purchase gear and apparel products, SERGEANT is laser focused on meeting consumer needs and winning in the marketplace. This investment in a new direct-to-consumer website and digital capabilities is just one example of this commitment to providing consumers quick and easy access to the products they love.

On, consumers can order their favorite products from SERGEANT including the SGT-X Tactical Backpack, SGT-14 Camping Hatchet, Emergency Mylar Survival Sleeping Bag & Tent, Tactical Range Cap, and the Military-Spec Entrenching Tool (E-Tool) and more. New products will continue to be added in the coming months as the site is optimized to meet consumer preferences and drive conversions from digital marketing. All the products are easily purchased through a simple to use, mobile-optimized ordering experience. was developed and built in-house by SERGEANT’S eCommerce team in less than 30 days by leveraging SERGEANT’S market research, insights, technology capabilities, and inventory to quickly meet the evolving consumer demand.

Visit to learn more.


SERGEANT® was launched with a very clear mission to build The World’s Toughest Outdoor Gear™. Gear that our customers can always rely on. To achieve that goal, SERGEANT is dedicated to using the strongest materials and the newest manufacturing techniques, combined with traditional hand craftsmanship, to ultimately produce the most rugged, reliable, and trusted products in the industry. As an American Owned and Operated company, we back our products with a 100% Lifetime Warranty and are a proud supporter of the men and women of America’s Armed Forces. So, whether you are an outdoor enthusiast, adventurer, service member or contractor you can be confident that every product stamped with the SERGEANT trademark is ready for action and built to last. Tough Gear. Made Right.™ is our commitment to you.

For more information, visit

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Company Name: SERGEANT
Contact Person: Dennis Cook
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Country: United States